Understand People.
Create Better Results.

Fitness Club Dynamics helps you understand the behaviours, motivations and communication styles of your team and members. The result? Stronger teams, happier members and better retention.

Fitness coach reviewing progress with a gym member

Become an Early Pilot Club

We're working with a limited number of clubs to help shape the future of personalised fitness.

Full name

Club name

Email address

Phone number

Approx. number of members

I'm interested in:

Team profiling Member profiling Both

What is your biggest current challenge?

By completing this form, you understand that Fitness Club Dynamics will contact you to arrange a follow-up call and that your data will be processed in line with the Fitness Club Dynamics and . We use automated workflows to enhance our customer service approach, so expect a message shortly.

Better Teams

Recruit the right people, improve communication and develop stronger leaders.

Better Member Experience

Understand what motivates each member and deliver a more personalised experience.

Better Retention

Increase engagement, build loyalty and create longer lasting memberships.

LIMITED PLACES AVAILABLE

Be part of the journey. Help shape the future of how fitness clubs understand their people.

Type of data	What this includes	Where it comes from
Account information	Your name, email address, gym membership, account role	You or your gym when the account is created
Assessment responses	Your answers to the Best Fit questionnaire	You, when you complete the assessment
Your profile and insights	The behavioural archetype and engagement insights generated from your answers	Generated automatically by the platform from your responses
Technical data	IP address, browser and device type, session information	Collected automatically when you use the platform
Support data	Messages and information you send us when asking for help	You, when you contact support
Website interaction data	Pages visited, time on site, referral source (via cookies)	Collected automatically - see our Cookie Policy

What we use your data for	Legal basis	More detail
Creating your account and letting you log in	Contract - necessary to provide the service	Without this we cannot give you access.
Running the assessment and generating your profile	Contract, or consent depending on your gym's setup	This is the core function of the service.
Sharing your profile with your gym's authorised staff	Legitimate interests of the gym and of Best Fit in delivering the contracted service	Your gym's privacy notice should also explain this. Sharing is limited to trained, authorised staff.
Answering support requests and resolving issues	Contract and legitimate interests	We keep support records to help resolve problems and to improve the service.
Keeping the platform secure	Legitimate interests	We use technical data to detect attacks, prevent fraud and protect all users.
Improving the product using anonymised data	Legitimate interests	We use aggregated, anonymised data - never identifiable profiles - to improve Best Fit and to produce industry insights.
Complying with legal obligations	Legal obligation	For example, financial records we are required to keep by law.

Activity	Your gym's responsibility	Best Fit's responsibility
Deciding to use Best Fit and telling you about it	Your gym decides to subscribe and must inform you through their own privacy notice	We provide the tools and make the notices available
Storing and generating your profile from your answers	Your gym is the "data controller" - it decides the purpose	We are the "data processor" - we handle the data on the gym's instructions
Platform security, account management and support	Not responsible for our systems	We are solely responsible for platform security and our own systems
Decisions made using your profile (e.g. how you're communicated with)	Your gym decides how to use the insights - they are responsible for those decisions	We provide the tool only; we do not make decisions about you

Type of data	How long we keep it
Your account and profile	While your account is active, plus up to 12 months after it closes
Assessment responses and insights	Up to 24 months from your last use of the platform, unless your gym requests earlier deletion
Security and technical logs	Between 90 days and 12 months depending on the type
Support records	Up to 24 months from resolution
Financial and legal records	As required by law - typically 6 years

Your right	What it means in practice
Access	Ask for a copy of all the personal data we hold about you
Correction	Ask us to correct anything that is wrong or incomplete
Deletion	Ask us to delete your data (subject to any legal obligations we have to retain it)
Restriction	Ask us to pause using your data while a dispute is resolved
Objection	Object to certain uses of your data, particularly where we rely on legitimate interests
Portability	Receive your data in a common electronic format in certain circumstances
Withdraw consent	Where we asked for your consent, you can withdraw it at any time - this will not affect anything we did before you withdrew it
Human review	If you think a significant decision was made about you based solely on your automated profile, you can ask for a human to review it

Category	What it does	Do we need your consent?
Strictly necessary cookies	These keep the platform secure, maintain your session, and allow core pages and forms to work properly.	No. These are required for the service to function.
Preference cookies	These remember choices such as your cookie settings.	Where they are used only to remember your cookie choice, they are treated as necessary for compliance and user experience.
Analytics cookies	These help us understand how people use the site and platform.	Yes. We will only activate these if you choose to accept them.
Advertising or marketing cookies	These are used to measure or personalise advertising and marketing activity.	Yes. We will only activate these if you choose to accept them.

Name	Purpose	Category	Duration
PHPSESSID	Maintains your session, keeps you logged in where applicable, and stores progress while you move through the assessment and portal.	Strictly necessary	Session
bfd_cookie_pref	Remembers whether you accepted or rejected optional cookies so that we can honour your choice.	Preference / necessary for consent management	180 days

Understand People.Create Better Results.

Better Teams

Better Member Experience

Better Retention

Understand People.
Create Better Results.